Welcome to join the first-ever Finland Float at the Lord Mayor's Show 2024. Celebrating the joyous theme of Joulupukki is Comin' to Town, the float highlights the enduring partnership between Finland and the UK, showcasing the strength and tenacity that drive both nations forward.
The Lord Mayor's Show, the oldest, longest, best loved and least-rehearsed civic procession in the world, features in the plays of Shakespeare, the diaries of Pepys and the adventures of James Bond.
In the 20th century the Lord Mayor’s Show was the first outside event ever to be broadcast live and it still attracts a TV audience of millions. The 2024 Show will set off from Mansion House on 9 November at 11am.
The City of London, often referred to simply as "the City" or “Square Mile”, is not just a geographical location but a global financial powerhouse and a unique institution that plays a crucial role in the global economy.
For businesses, the City represents unparalleled access to capital, financial innovation, and a network of highly skilled professionals.
'SISU' is a uniquely Finnish concept that embodies stoic determination, tenacity of purpose, grit, bravery, resilience, and hardiness. With SISU at its heart, the Finland Float embodies the relentless determination and resilience that define Finnish culture.
The upcoming Lord Mayor Alastair King's choice of 'SISU' as the motto on his coat of arms highlights his deep connection with Finland.
To get involved with the Finland Float at the Lord Mayor's Show 2024,
here are three ways you can participate:
Support the Finland Float and showcase your brand alongside this vibrant celebration of Finnish culture. As a sponsor, your business will gain visibility among the hundreds of thousands of spectators lining the streets of London and the millions watching the live broadcast.
Help us share the excitement! Whether you're active on social media, part of a community group, or have a network of friends and colleagues, spreading the word about the Finland Float is a fantastic way to get involved. Use hashtags #FinlandFloat, #SISU, #Joulupukki, #LordMayorsShow, #LordMayorsShow2024 and let everyone know about this joyful celebration of Finnish culture at one of the UK's most iconic events.
Join us on the day of the Lord Mayor's Show and experience the magic in person! Bring your friends, family, and Finnish flags to cheer for the Finland Float as we parade through the streets of London. Your presence and support will help create an unforgettable atmosphere and show the world the spirit of Finnish SISU and Christmas joy.
